Driving Digital Strategy: A Guide to Reimagining Your Business
Judul : Driving Digital Strategy: A Guide to Reimagining Your Business
Penulis : Harvard Business Review Press
Penerbit : SSUS
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses.