Judul: Marketing 3.0
Penulis: Philip Kotler, Hermawan Kartajaya
Examines companies that are ahead of the curve, such as S. C.Johnson
Kotler is one of the most highly recognized marketing gurus,famous for his ""4 P's of Marketing""
In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values.Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing.